Celebrity Big Brother: The prize for the program with celebrities will no longer be in cash, understand! (Instagram / @bbuk)
In the upcoming edition of Celebrity Big Brother, premiering on March 4th, famous participants will not be competing for a cash prize.
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Unlike the regular version, where the winner can take home a large sum, the prize for the Celebrity Big Brother winner will be donated to a charity of their choice. Although they won’t receive money, famous participants of ‘CBB’ usually earn a considerable amount just for their participation in the program.
While there’s no confirmation about the final list of participants, there’s speculation that names like Gary Goldsmith, Fern Britton, Louis Walsh, and Sharon Osbourne could be part of the cast.
The decision to direct the prize to charities reflects a benevolent approach, emphasizing generosity over personal gain. Viewers can tune in to watch the entry of famous participants into the Big Brother house on March 4th at 9:00 PM on ITV.
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Fonte: LadBible